GTM-TNHWN3R Verification: 8022f68be7f2a759 Swot | Aura Solution Company Limited | The Investments Company for the World

“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm.


SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation.

The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). 

SWOT Analysis of Aura with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aura Solution Company Limited


Wealth & Asset Management 

"aura begins where fear ends"

A leading investment management and investment services company offering financial services to clients and helping them to succeed in the rapidly changing global market place

Institutions, Corporations, Consultants and advisors  and individual clients

Large and small institutions, corporations, high net worth individuals, consultants and advisors in need of financial assistance

Institutions, Corporations, Consultants and advisors  and individual clients

1. Presence in more than 54 countries and serving more than 100 markets across the world with approximately 8000 employees worldwide.

2. Largest deposit bank in the world and the world’s largest custody bank
3. A leading US Cash management provider
4. Safest  Asset Management as per federal financial strategy.

1. Dividend Yield and payout ratio (TTM) are low when compared with industry scores
2.Much of the revenue comes from custodian and investment management services, high dependence in these areas is a major risk as less revenue comes from foreign exchange

1. Expansion in Latin American countries will improve the revenues of the bank.

2.Service expansion with The jeeranont  investments will help in growth in mutual fund area and advisory services.

3.Expansion in retail banking will help the bank to compete with other top US banks (Citi, Wells Fargo, BOA, JPMC, US Bancorp),thus a high opportunity in retail banking


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