When we take the time to educate them first, we find that many clients want to be in the driver's seat.
When we proactively communicate with clients, they know we're there to support them. In many cases, however, when we take the time to educate them first, we find that many clients want to be in the driver's seat. Drilling down into data themselves using our tools is both empowering and eye-opening. When clients understand how our products work, they get more value out of them...and they see more value in working with us.
We'll keep finding ways to inform and educate, whether it's in-person, online or over the phone. It's a service we're providing to our clients, and in return, they're granting us their trust. In the best of cases, we become more than vendors in our clients' eyes — we become their partners. We may not be helping them make French tarts, but the results are still something to savour.