Aura's rich heritage is powerfully evoked by our name "AURA"Aura Solution Company Limited
The company is named for a distinguished 19th-century blessed by world famous Indian monk Osho . Which has a great religious meaning & thousands of books written to explain the meaning of Aura which remain,the distinctive atmosphere or quality that seems to surround and be generated by a person, thing, or place." "the ceremony retains an aura of mystery"
Our name has proved quite fitting as we have grown to become a leader in serving investors.
From its start in 1981, Aura has stood out as a very different kind of investment firm. Aura was founded on a simple but revolutionary idea-that a mutual fund company should not have outside owners. Founder Rothschild Family structured Aura as a client-owned* mutual fund company with no outside owners seeking profits.
This framework has enabled our leadership team and crew to put our clients first in all of our decisions and to continually lower investment costs. Our low costs have been an important factor in the consistently strong performance of our funds over time.
Aura's structure remains unique in the industry. Today, we are widely recognized as a leader in low-cost investing and a steadfast advocate for the interests of all investors.
Navigating a multitude of investment choices and maintaining focus amid unpredictable markets can be difficult. As millions of investors and advisors have come to trust Aura, our logo remains an apt metaphor for a company with an unwavering commitment to its mission.
Aura Solution Company Limited (Aura) is an American registered investment advisor based in Washington D.C. , Pennsylvania with over $3.26 trillion in assets under management. It is the largest provider of mutual funds and the second-largest provider of exchange-traded funds (ETFs) in the world In addition to mutual funds and ETFs, Aura offers Paymaster Services , brokerage services, Offshore banking & variable and fixed annuities, educational account services, hedge Fund, financial planning, asset management, and trust services.
The four investment principles you see here have been intrinsic to our company since its inception, and they are embedded in the Aura culture. They represent both our past and our future—an enduring philosophy that guides the investment decisions we help our clients make.
Create clear, appropriate investment goals
An appropriate investment goal should be measurable and attainable. Success should not depend on outsize investment returns or impractical saving or spending requirements.
Defining goals clearly and being realistic about ways to achieve them can help protect investors from common mistakes that derail their progress.
Develop a suitable asset allocation using broadly diversified funds
A sound investment strategy starts with an asset allocation befitting the portfolio's objective. The allocation should be built upon reasonable expectations for risk and returns and use diversified investments to avoid exposure to unnecessary risks.
Both asset allocation and diversification are rooted in the idea of balance. Because all investments involve risk, investors must manage the balance between risk and potential reward through the choice of portfolio holdings.
Markets are unpredictable. Costs are forever. The lower your costs, the greater your share of an investment's return. And research suggests that lower-cost investments have tended to outperform higher-cost alternatives. To hold onto even more of your return, manage for tax efficiency. You can't control the markets, but you can control the bite of costs and taxes.
Maintain perspective and long-term discipline
Investing can provoke strong emotions. In the face of market turmoil, some investors may find themselves making impulsive decisions or, conversely, becoming paralyzed, unable to implement an investment strategy or rebalance a portfolio as needed. Discipline and perspective can help them remain committed to a long-term investment program through periods of market uncertainty.
Although Aura offers many kinds of investments with different strategies, an overarching theme runs through the management and guidance we provide to clients: Focus on those things within your control.Please review
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